How to Increase Your Online Persuasion Abilities

Persuasion techniques for the Internet are often quite different to persuasion techniques which are used in face-to-face situations.
In contrast to the art of face-to-face persuasion, the online world means you are unable to read physical cues such as facial expressions and body language, which in turn means that you can’t instantly adjust your delivery based on these cues.
On the Internet, your website and its various pages is mainly responsible for the task of persuading your visitors to buy your products or services.
Thus, persuading people on the Internet usually means anticipating what people want or what action they will perform next.

How to Handle Negative Comments

If you run an online community service where others are encouraged to participate with their own thoughts, you’re sure to come across negative comments throughout your blog or forum’s life. While negative comments may be one of your greatest fears as a social media participant, they are a reality. Furthermore, the way that you deal with negative comments can either make or break your online reputation—and the reputation of your business.


Check out the following tips on dealing with negative comments in the online arena:

 1. Walk Away

Whatever you do, do not respond to negative comments immediately. Chances are that you’re fairly upset or offended by the comment or comments, and replying while in an emotional state of mind isn’t the best way to deal with negativity on your blog or forum. Instead, give yourself a couple of hours (at the very least) to sit on the negative comment. Then allow yourself to respond.

10 Tips to Increase Your Sales Page Conversion

If you are selling something online then you need to pay attention to the conversion rate of your sales page. The conversion rate can vary wildly and is totally unpredictable but even an one percent increase in conversion rate can make the difference between losing money or making profit.

What is Conversion Rate?

In online marketing conversion rate is the percentage of visitors who take a desired action (for example: make a purchase or click an ad).
You can think of conversion as pouring traffic into a funnel where they get filtered on different levels and at last the remaining portion gets converted. Usually a large portion of the traffic will leave the sales page right after they land. A majority of the remaining traffic will abandon the sales page when they see that it does not fit their need or they want to do research or compare the price with other sites. The small remaining portion of traffic consists of customers that have already researched the products or were referred from another site and are looking to make a purchase.

10 Fundamental Ways of Building Customer Trust

When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust.

1. Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours.
2. Recognition: Let clients know about the recognition that your company has received. A real referral and award is some of the best public relations that you can ask for. Don’t forget that the awards that you receive can be verified by your customers.

10 Tips for Writing an Autoresponse Email

If you are using an Autoresponder service (eg. AWeber, GetResponse, MailChimp etc) then chances are that you will be writing auto-response emails that will get sent out to your subscribers once they subscribe. Every piece of communication that you send adds to the overall impression that a customer has of your product or service. Autoresponders can be used for simple acknowledgments, newsletters, or even series of newsletters. Here are ten tips about autoresponder use.

1. Acknowledge your customers

Send an email to thank your new users for signing up to read your newsletter. This reminds those users that you have received their opt-in request. It should also give your customers an idea of what they should expect in your writing as well as how frequently they should expect to receive it.

10 Fundamental Ways of Building Customer Trust

When your business is online only, the first (and sometimes only) contact that clients have with you is through your website. Creating trust is absolutely essential, since trust generates repeat business. Here are ten ideas to gain that valuable online trust.

1. Visual Distinction: Customers associate with the branding that you offer yourself. Present a professional image by placing your logo on every page and keeping the same format on all of the pages within your site. When customers see that particular format, you want them to recognize it as yours.